FOODBEXT WEST AFRICA -
Largest Pan West African Food/Beverage
B-2-B Exhibition & Conferences.
June 02-04, 2014 - EKO Conference Centre, Victoria Island, Lagos.
WELCOME TO FOODBEXT
FOODBEXT WEST AFRICA is the largest B-2-B food & beverage industry specific show for companies looking for export buyers , investments partners, or simply to promote existing brands within Nigeria/West Africa in the F&B sector .As usual, the objective is to provide a face- to- face platform for interaction with the largest gathering of channel distributors, HORECA( hotels ,Restaurants, Cafes) decision makers, retail end operators, and indeed the general public from across West African regional market. FOODBEXT WEST AFRICA being the first F&B specialized industry exhibition is prime opportunity for both offshore and local companies to attain cross border business penetrations as many trade visitors would be coming from the various countries in the region..
The event is held in direct collaboration with NATIONAL AGENCY FOR FOOD & DRUGS ADMNISTRATION & CONTROL (NAFDAC) which is the primary institution that regulates the local production and import of food, beverage items, including pharmaceuticals and drugs into Nigeria. To enable exhibiting offshore companies to bring in their exhibit items in non commercial quantities, NAFDAC would issue temporary import waivers applicable at the point of entry or ahead of time. For those bringing in equipments, another collaborating institution, STANDARD ORGANIZATION OF NIGERIA (S.O.N) would be on hand to grant permits too.
There is a huge opportunity for F&B business in Nigeria in view of the growing population and the fact that Nigeria is hub of trade in West Africa.
Hence FOODBEXT WEST AFRICA is a good opportunity to promote existing brands, introduce new ones ,acquire new distributors /import buyers and most importantly obtain useful feedbacks for further product development, all under one roof.
The imminent threat of food insecurity in Sub-Saharan Africa has created a need for boosted food supply. Accordingly Governments are interested in encouraging opportunities for new business developments.
At the second edition of the event held recently (July 11-13, 2013) more than 6500 major trade buyers (manufacturers, importers, other merchants) from various countries in West Africa and other parts of Africa visited. Many more are expected at the 2014 edition, in view of plans to work with various professional trade associations.
Many of the visitors were impressed at the level of professional ambience and event delivery and are already looking forward to the 2014 edition.
The demand for F&B/AGRIC products in West Africa runs into billions of dollars annually and it is expected to grow by a 4% figure, as the market evolves, given a combined population of more than 350million people.
The planned media and partnership with various F&B market associations would guarantee the presence of direct import buyers , Major channel distributors, and Key HORECA executives, apart from the visiting general public.
As usual, we have taken a lot of care in factoring in all feedbacks obtained from the previous editions to ensure that best benefits are enjoyed by exhibiting companies and visitors.
West Africa is indeed an emerging market frontier with a lot of prospect for new business. Statistics show that Nigeria, for instance, a hub of trade in the region, is already classified as a member of the new business bracket- NEXT ELEVEN defined as the biggest emerging economies in the world. Other members include MEXICO, SOUTH KOREA, INDONESIA, TURKEY, PHILLIPINES, BANGLADESH, IRAN, EGYPT, PAKISTAN, and IRAN.
At the moment the consolidated annual demand for F&B products in West Africa is in excess of US$2BILLION, and the fact of a net import status for most of these countries coupled with a low manufacturing base makes the region a good investment destination for discerning organizations.
As globalization impacts international standards of commercial success, more than ever, exploring for opportunities in hitherto ignored markets, have become very strategic.
A good step would be to start with participating and showcasing at FOODBEXT WEST AFRICA, the only specialized F&B event in West Africa.
Dr Akin Adesina